This is a great strap, very soft and comfortable while playing, unlike some of other straps I've used. It isn't as nice as the Levy's strap, but if you want a Taylor strap on your guitar this is a very good looking strap with the logo much more clean and obvious than the photo's show. I have one on my 714-CE, and am trying to decided on another for my 710. But if your a Taylor fan and don't want to spend the money for the boot leather strap, this is a very nice alternative.